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Stakeholder Mapping Guide

Stakeholder Mapping for Trust and Influence
map authority, proximity and trust.

A practical guide for identifying decision-makers, connectors, participants, implementers and trusted community voices.

Framework summary

The most senior person is not always the most influential person.

Good stakeholder mapping looks beyond position titles. It considers authority, trust, proximity, responsibility and the relationships that move work forward.

  • Decision-makers
  • Connectors
  • Participants
  • Implementers
  • Trusted voices
  • Observers and influencers

The framework

The core model
in practice.

Use this section as a practical reference when planning, facilitating or reviewing work with communities and stakeholders.

Step 1

Decision-makers

People who control policy, resources, approval, strategy or formal authorisation.

Step 2

Connectors

People who can bridge organisations, communities, networks and local relationships.

Step 3

Participants

People directly affected by the issue, service, decision, program or engagement process.

Step 4

Implementers

People who will carry out the work and understand operational constraints and opportunities.

Step 5

Trusted voices

People whose credibility, relationships or presence shape whether others will engage.

Step 6

Observers and influencers

People not directly involved but able to shape perception, reputation or momentum.

When to use it

Useful for
real project work.

This page is designed to help professionals apply the framework in practical settings, not just read it as theory.

Use

Partnership development

Identify who can help build momentum and who needs to be involved early.

Use

Community engagement planning

Avoid relying only on formal organisations or familiar contacts.

Use

Consultation design

Test who has authority, lived proximity and community trust.

Use

Program mobilisation

Identify local champions, referral pathways or trusted communication routes.

Practice note. This framework is most useful when it is adapted to the community, organisation, issue and decision-making context involved.

Practice questions

Questions to ask
before moving forward.

Use these questions to test whether your planning is clear, respectful and practical.

Question 1

Who has formal authority over the decision or resources?

Question 2

Who has lived proximity to the issue or program?

Question 3

Who is trusted by the people we need to reach?

Question 4

Who will implement the work and understand operational realities?

Question 5

Who is missing because they are harder to reach or not already connected?

Question 6

Who could shape public understanding, momentum or resistance?

Common risks

What to avoid
in practice.

These risks can reduce trust, weaken participation or make the work less useful.

Risk 1

Mapping titles only

Job titles do not always show trust, access, proximity or practical influence.

Risk 2

Ignoring connectors

Without trusted connectors, engagement can struggle to reach the right people.

Risk 3

Missing implementers

A plan may look strong strategically but fail if practical delivery voices are absent.

Apply the framework

Need this adapted
for your organisation or project?

This framework can support planning, consultation, needs assessment, facilitation, stakeholder engagement and community-centred program work.

Useful details to include

The community, issue, program or event you are working with.

The kind of support you need: advice, facilitation, consultation, needs assessment or engagement planning.

Email:
blaise@itabelo.com

Mobile:
0402 493 675